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Managing Customer Relationships: A Strategic

Managing Customer Relationships: A Strategic Framework . Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework


Managing.Customer.Relationships.A.Strategic.Framework..pdf
ISBN: 0470423471,9780470930182 | 530 pages | 14 Mb


Download Managing Customer Relationships: A Strategic Framework



Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers
Publisher: John Wiley & Sons




Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers Download Managing Customer Relationships: A Strategic Framework Managing Customer. One of the keys to a successful company is having a great customer relationship management (crm) program in place. Infosys offers industry-specific and technology-specific solutions to help enterprises address their Customer Relationship Management challenges. The enhanced solution will help companies align their BCM processes with ISO 22301 standards and strategic objectives within the larger context of the enterprise GRC framework, extending into customer and supplier eco-systems. This is the shift from direct and database marketing from its role as adjunct to prospecting, to database marketing as support for managing customer relations. Our strategic approach to software assets is a best practice . For a successful service strategy in the ITIL® framework, learn how to communicate IT services to customers in the service strategy phase. Customer Relationship Management (CRM): is a strategy for managing a company's interactions with customers, clients and sales prospects. The customer is Managing customer relationships: a strategic framework, second edition. MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework. In this section, Infosys experts offer viewpoints, perspectives and strategies on Pervasive Computing · Smarter Organizations · Sustainable Tomorrow. Winning in the Age of Convergence: Product Framework for CSPs. Process 3: Business Relationship Management.

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